Crash Course in Marketing for Libraries Susan W Alman

ISBN: 9781610698702

Published: November 30th 2014

Paperback

177 pages


Description

Crash Course in Marketing for Libraries  by  Susan W Alman

Crash Course in Marketing for Libraries by Susan W Alman
November 30th 2014 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 177 pages | ISBN: 9781610698702 | 7.36 Mb

Marketing a librarys programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use--which is a majorMoreMarketing a librarys programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use--which is a major factor in budget justification.

Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project.

The books appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.



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